Article Title

Author

Publication

Measuring a ball of string

Julian Aldridge

Event Marketer

Marketers mouth-off

Julian Aldridge

San Francisco Business Times

Hot Shops

Betsy Spethmann

Promo 100

Pilferables

Use of word of mouth spreads awareness

Tim Parry

Multichannel Merchant

The Power of Buzz

Jessica Heasley

Event Marketer