The Importance of Challenger Brands

Ammo works with myriad companies, from lifestyle brands that drive popular culture to packaged goods that are mainstays of everyday life. We believe that there are no low interest categories, only low interest brands.

All brands have the power to be dynamic—it's Ammo's mission to help you forge the personal connections that make your brand relevant.

Many of our clients, through desire or accident, have adopted a Challenger brand position in the market place. Challenger brands rank closely behind the category leaders, but may sometimes be thought of leaders themselves; they can be category leaders extending an existing brand into new geographies or target market; perhaps are a new line extension, or are delving into a niche or new market.