IDEATION: Our Lifeblood. Your Lifeblood.

Walk to the edge of the cliff. Then take a step back.

We love ideas (the good ones, that is).

Ammo Marketing has created a method for building breakthrough ideas that work. The process uses the intelligence gathered during the Insight phase (or, your own research and consumer mapping) and puts it into an environment where great ideas are born. There are two components to the Ideate Phase:

Idea Generation: Ammo's BrainTrust

If you look in the regular places, you get regular ideas. Ammo Marketing makes it a practice to look in brand new places for breakthrough word-of-mouth marketing ideas. The Ammo Marketing BrainTrust is a growing collection of creative Influencers that bring unique perspectives to idea-generating sessions. Ammo involves your consumers, as well as Influencers from alternative disciplines to make sure that we always come up with the unexpected, the exciting, the inspiring – and the relevant.

Concept Assessment: The Magnet Sessions

Most word-of-mouth and alternative marketing campaigns are untested until they are actually in the field. Ammo Marketing insists that all our ideas are tested with a select group of target Influencers. We call this the ‘build and kill’ phase. In the Magnet Sessions your target Influencers help us build on the good ideas, and kill the bad ones.
 

The result? Ideas that we know will work. Solid, measurable programs based on true insights, developed in partnership with you, our client, and your target Influencers.

We are so confident in this approach that we refuse to execute a program unless it has gone through this phase. We hate wasting time and money, whether it’s yours or ours. (Clients include: Microsoft, Brown-Forman, Hewlett-Packard, Cadbury-Schweppes, TiVo and Beam Wine Estates.)