INSERT: Taking the Mountain to Mohammed

Fish only where the fish are. But not just any fish, Influencer fish.

Historically, when clients wanted to get their brand in front of unsuspecting consumers, they turned to Guerrilla tactics. Ammo’s perspective is a little different. For an Insert strategy to be effective you have to think laterally and work with the respective community.
 

It’s this approach that has generated some of our longest lasting and most successful programs, which can be categorized into three main areas:

• Brand Ambassador Programs
By identifying, recruiting and training Brand Ambassadors who are already native in the appropriate local communities, Ammo ensures we connect over the long-term with Influencers, be they mid-west housewives, indie rockers or ultra-marathoners. (Clients include: Accelerade, Miller High Life, Country Crock)

• Strategic Sampling
Most sampling programs fail to gain real impact because of context. By working with Influencers in target-right organizations – be they running clubs or clothing retailers - Ammo ensures that the recipients understand the real value and values of the brand, and leave wanting to tell the world about your product. (Clients include: Steam Cuisine, Accelerade)

• Guerrilla
Making a splash and gaining media buzz means doing something really, really different. But not stupid, illegal or tasteless. It means being in the right places, at the right times, with the right messages. Oh, and having a bit of fun with it too. (Clients include Electronic Arts, Earthlink, adidas)