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INSIGHT:
From the Mouths of Real
Influencers
Why listen
to followers, when you can
listen to Influencers?
Less than 10% of people in
any one category dictate the opinions and
habits of the other 90% which is why Ammo
identifies those Influencers and bases all
of our programs on ongoing insight into the
lives, motivations, values and social
networks of your Influencers, and we use
these insights throughout the process.
Our insight
tools focus on four areas:
Influencer Insights; the stories
people tell about brands;
identifying real Influencers,
not hand raisers; and
understanding the Influencer
connections within social
networks.
• Cultural Intelligence: Influencer
Insights from the mouths of the
Influencers in your
category, and about your brand.
No focus group rooms, no two-way
mirrors, just reports full of
actionable recommendations. Is
that refreshing, or what?
(Clients include: Miller Brewing Company,
Foster’s Wine Estates, Honda,
Microsoft)
• Influencer Index™: Sorting the wheat
from the Chaff. Ammo’s
proprietary online tool enables
us to sort the real Influencers
for your brand from the mere
handraisers. Simple, effective,
and the cornerstone of all of
our research, ideation and
programs.
(Clients include: virtually every client
we’ve ever worked with)
• Influencer Mapping: Understanding the
Influencer connections within
social networks. The
connections, nodes and
superconnectors in any social
network can make or break an
Influencer program. (Clients
include: Target Corporation,
Beam Wine Estates, Southern
Comfort, Yahoo!)
• StoryBuilder: The stories people tell
about brands. If the most
successful brands are those
whose consumers tell the best
stories about them, shouldn’t
you understand both what stories
are being told now, and by whom?
And shouldn’t we establish what
stories could and need to be
told in order to grow your
brand? StoryBuilder is Ammo’s
unique approach to uncovering
and developing brand stories,
and a frequent pre-cursor to
ProgramBuilder.
(Clients include: TiVo, Foster’s Wine
Estates, Southern Comfort,
Yahoo!) |
