INVOLVE: Creating Life Time Evangelism

This is about the long-term. This is a marriage, not a one-night stand.

Generating long-term value for clients necessitates developing deep-touch, long-term relationships with Influencers, period. Using Ammo’s proprietary Influencer Index, we hand-select Influencers and involve them in ongoing experiences that bring to life your product or service, often in conjunction with other similar aspirational brands.
 

These programs often last for many months in the real world, and can be extended and amplified digitally. Examples of our approach include:

• VIP Programs
By recruiting the most influential, target-right consumers - usually between 50 and 500 per city - and enrolling them in an ongoing experience with your brand over an extended period of time, VIP programs turn Influencers into fully-blown brand evangelists, leading to increased brand awareness, adoption and, ultimately, sales. (Clients include: Volvo, Miller Genuine Draft, Mount Gay Rum, K-Y Intrigue, St. Ives, Stellar Gin)

• Online Influencer Hubs
Influencers love to feel involved with a brand, to feel that they are impacting the direction it is taking – be that in marketing, design, adoption or product attributes. By enrolling them in an exclusive online space we are able to connect on their terms and obtain ongoing feedback in real time. (Clients include: Yahoo, TiVo, Education.com)