“Ammo Marketing understands the need to get
your Brand into the right people's hands to
get the right people talking. They are
exceptional at identifying that audience of
Influencers that will aid in building your
Brand and your Brand's message in a way that
seems natural, not forced and superficial.”
—Todd Schuessler, Brand Manager, Remy
Cointreau USA
“For the INTRIGUE™ launch program, we really
appreciated Ammo’s capability to make K-Y®
into something ‘talkable.’ Intimacy is,
well, intimate, yet Ammo was able to find
women who were as passionate about
lubricants as the brand. We continue to be
amazed by the results and conversations that
were started at the consumer level.”
—Rebecca McCuiston, VP Consumer
Marketing, Ogilvy Public Relations
“Ammo has brought to life many of the
principles from my book that Challenger
brands need to embrace — a fresh perspective
on the relationship between people and
products, and a deep understanding of how to
effectively and strategically break with
traditional marketing tactics. It’s a
pleasure to finally discover an agency that
is successfully bringing this groundbreaking
movement of Influencer marketing from
conceptual to actual.”
—Adam Morgan, author, founder of
EatBigFish |
|
“One of the leaders in word-of-mouth
marketing, Ammo’s reputation precedes it.
Take a look at the programs and you’ll see
the true power of viral marketing —
marketing to a few who will tell a whole lot
more.”
— Event Marketer magazine editors: The It
List, April 2007
"Volvo Cars of North America has worked with
Ammo on several successful influencer
programs over the past three years. Creating
word-of-mouth was an integral piece of our
launch strategy. With new vehicles that were
now design and performance-oriented, we
needed to credibly reach opinion leaders to
get out the message that we were about more
than safety. Ammo’s unique approach helped
us define and find the Influencers for our
brand, and evangelize our story to them
quickly and more cost-effectively than
traditional media ever could have.”
—John Maloney, Volvo Cars North America
"Ammo's Cultural Intelligence gave us
invaluable insight into our target
consumer's world. Their strategic approach
and analysis went way beyond what we learned
from traditional focus groups and were our
road map at a critical stage in brand
development. Not only did we come away with
a real understanding of our brand and the
target, but also actionable marketing plans
based on the research."
—Kathy O’Brien, Unilever |
