K-Y Intrigue

Product Launch
Influencer Program
Chambord

Trade Influencer
Program
Miller High Life

The New Blues
Influencer Program
Accelerade

Athlete Influencer Program
Philips

GoGear Austin
Influencer Program
Volvo S40

VIP Influencer
Program
Method Home

Pop Up Shop

Accelerade

Athlete Influencer Program


When the 800lb gorilla in the sports drinks category has a marketing spend 100 times greater than yours, how do you launch a new brand successfully, and at a premium?

That was the challenge that Cadbury Schweppes Americas Beverages asked Ammo to accept with the re-launch of Accelerade in the summer of 2006. True to our Challenger Brand heritage, we recommended inverting the usual logic: Rather than try to compete with Gatorade, we ideated, planned and executed a long-term strategy to educate, involve and provide emotional and performance value to the Influencers in key endurance sports that would form Accelerade’s go-to-market base.

K-Y Intrigue PhotoWe built a multi-tiered strategy utilizing Regional Brand Ambassadors that blanketed the country with a layer of support never before seen by coaches, teams and athletes.

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