Chambord

Trade Influencer Program

Chambord, a black raspberry liqueur crafted in France, has historically been under-marketed — though it has good distribution and awareness, there is little knowledge of its’ point of difference among trade or consumer audiences. As a result, it gathers dust on the back bar and few Influencers are willing to recommend it.

Brown-Forman approached Ammo soon after acquiring the brand with a challenge: win active Trade Influencer endorsements for Chambord in advance of the consumer re-launch in 2008. By creating positive word-of-mouth among Über-Influencers — those who derive economic benefit from their influencer — Chambord wanted to accelerate brand revitalization, starting with 10 leading cities across the U.S.

Most importantly, based on the program’s success in F07, Ammo is continuing the program for Brown-Forman through the end of F08.