Chambord
Trade Influencer Program
Chambord, a black
raspberry liqueur crafted in France,
has historically been under-marketed
— though it has good distribution
and awareness, there is little
knowledge of its’ point of
difference among trade or consumer
audiences. As a result, it gathers
dust on the back bar and few
Influencers are willing to recommend
it.
Brown-Forman approached Ammo soon
after acquiring the brand with a
challenge: win active Trade
Influencer endorsements for Chambord
in advance of the consumer re-launch
in 2008. By creating positive
word-of-mouth among Über-Influencers
— those who derive economic benefit
from their influencer — Chambord
wanted to accelerate brand
revitalization, starting with 10
leading cities across the U.S.
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