EA Oranges
Godfather Video Game Launch
Together, Freestyle
Interactive and Ammo Marketing
created a guerilla marketing
campaign inspired by the “Orange
Theory” of the movie. In the
Godfather movies oranges are used to
forewarn someone’s death, something
that dedicated Godfather fans
understand.
On the morning of the game’s launch, 30,000 oranges
stickered with the URL
www.godfather321.com were
strategically placed along heavy
commuter routes in NY, Chicago & San
Francisco. Visitors to the web site
were greeted with an in game
re-enactment of the famous scene
where the Don is gunned down. The
web site featured additional game
footage and b-roll of the morning’s
guerrilla campaign as people woke up
to their commutes covered in
oranges.
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