K-Y
Intrigue
Product Launch Influencer Program
Conversation about
personal lubricant does not readily
take place in public spaces, amongst
strangers, but when Ammo was asked
to amplify the launch of K-Y
INTRIGUE we took on the challenge to
make the product talkworthy. Our
Peer Influencer program in San
Francisco and New York reached a
female consumer 25-35 years old who
was sexually active, had a
willingness to discuss intimate
topics and actively shared
information on health and beauty.
The INTRIGUE Influencer program was
developed to feel like a series of
shrewd glances among people who know
a secret and are excited to share
it. The key to creating this brand
connection was the Intrigue
Concierge, a woman who mirrored our
target, and set the mood with a
communication style where sex and
sensuality could be discussed in a
fun, exciting and positive way.
|
