Method Home

Pop Up Shop

A store dedicated to cleaning products? Couldn’t imagine it? Ammo could. And we did. In the spring of 2004, Method Home products, a San Francisco-based natural cleaning products company, approached Ammo to develop a creative marketing strategy that would build overall brand awareness and put its product in the hands and minds of peer influencers within its consumer target: moms and savvy singles. The Method Pop-Up Shop was the ultimate result.

The Pop-Up Shop — a clean, bright, gallery-like space — opened August 11 one-block off Union Square in downtown San Francisco, and was slated to close two months later (“Like a Summer fling, we’re gone with the changing leaves”). By the end of October, however, the project was deemed a success and a decision was made to stay open through Christmas Eve.

The result of this six-month program? Sparkling! The Method Pop-Up Shop became a key component of the $10 million company’s overall marketing strategy.