Method Home
Pop Up Shop
A store dedicated to
cleaning products? Couldn’t imagine
it? Ammo could. And we did. In the
spring of 2004, Method Home
products, a San Francisco-based
natural cleaning products company,
approached Ammo to develop a
creative marketing strategy that
would build overall brand awareness
and put its product in the hands and
minds of peer influencers within its
consumer target: moms and savvy
singles. The Method Pop-Up Shop was
the ultimate result.
The Pop-Up Shop — a clean, bright,
gallery-like space — opened August
11 one-block off Union Square in
downtown San Francisco, and was
slated to close two months later
(“Like a Summer fling, we’re gone
with the changing leaves”). By the
end of October, however, the project
was deemed a success and a decision
was made to stay open through
Christmas Eve.
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